Friday 16 June 2017

GC 4 developing technologies

Response letter


To whom it may concern,

The reason i am writing to you is because your job advertisement is against normal regulation, and i am going to be pointing out what you are doing wrong that you can change it. This job post discriminates many ethnic, age and religious groups. you also have used the small print wrong since it contains information that is very important for the job role instead of explaining it in the main job description. This could be bad since someone may not be able to read this or they might not see it and will completely misunderstand some of the post.

You job advertisement infringes The Equality Act (2010) which states"Discrimination on grounds of race, gender or age is illegal. This is likely to be a consideration when employing staff, cast and crew and when individuals, groups and related issues are depicted on screen." this has been violated because you are limiting your job to both sexes under a certain age and to a certain religion. This is not acceptable since anyone over the age of 30 with different religious beliefs can do the exact same job as someone with the qualities you decided where important. This is all to do with equal opportunities where the employer should aim to recruit fairly and they should produce a codes of practice that can be used as evidence that they comply with The Equality Act (2010). These codes of practice are not the law. However, they exists to protect the consumer or citizen and have a powerful role in the industry. you must also remember to protect your employees. This can be done through a trade union. In case you were wondering what a Trade Union is here is the definition: "Trade unions exist to protect the rights and interests of workers ". Through a trade union you will be able to protect your employees rights and interests. In order to get the befits of a trade union you must pay yearly fees. This is a good investment because it will make your employees feel safe. The trade union will also allow you to make contacts which can help you out in the future if you need them.

Paragraph 3: Ethical issues

Like I have already stated Codes of Practice are not a part of the law, and the sole reason they exist is to protect the consumer and citizen. This will end up avoiding any legal issues if they have been followed correctly. the way the legal issues can be avoided is by passing this over to the applicants so that they are fully aware of the Codes of  Practice that your business follows. In your post to require an applicant you stated they must be christian in order to put forward the beliefs of the Christians into the the proposed video. This can be very risky because the way that people and a subject can be portrayed might cause many problems. the problems will be caused from other religious groups since they will have their beliefs on the subject too. This is why the video should not be based from one religious groups views but from all of the views. maybe even keep it generalised to avoid these sort of problems. if you were to do the video from a religious stand point then it may cause trouble for individuals and maybe a group of people. for example the media have represented young adults and teenagers to be threatening, also they are exaggerated so that people will look down upon them. This made the elderly population hate and be afraid of youngsters due to poor representations. This will cause many social problems.

Paragraph 4: Legal issues

Under the regulations of Ofcom no persons under the age of 18 should be subjected to anything including harm and offence and since you have stated that your video is going to be on rape it is very hard to make it so that young people wont be subjected to anything bad from this. In case you are not aware Ofcom is Britain's media regulator and is is required by The communications Act (2003) and The Broadcasting act (1990) to draw up the code that they now currently enforce. These are the standards for british broadcasting and if these aren't followed it can result in the video being banned or restricted. Lawyers may have to check your video is it is deemed obscene in case it will infringe The Obscene Publications Act (1959). Any factors such as age range of the audience and the time of production could affect whether the material is deemed obscene. The British Board of film Classification (BBFC) is an independent body which classifies films and videos in terms of age suitability due to the harmful and sensitive matter that your video will talk about it will be given a certification of 18+ . This would mean that the video would have to be shown after watershed if it isn't the video will be removed from public viewing and maybe banned completely. When using this video Intellectual Property might play a factor in trying to get it published. IP lets people own the work they create. This is a huge issue if you are going to be using popular music and images you haven't acquired yourself because you may have to pay in order to use them.

Yours sincerely,

Henry Chard

Ownership and Funding

Ownership

Public Service Broadcasting (PSB)


Public service broadcasting in the United Kingdom. In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The BBC, whose broadcasting in the UK is funded by a licence fee(see below) and does not sell advertising time, is most notable for being the first public service broadcaster in the UK. Its first director general, Lord Reith introduced many of the concepts that would later define PSB in the UK when he adopted the mission to "inform, educate and entertain".

Commercial Broadcasting

Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship.  It was the United States′ first model of radio (and later television) during the 1920s, in contrast with the public television model in Europe during the 1930s, 1940s and 1950s which prevailed worldwide (except in the United States) until the 1980s.






Corporate and Private Ownership



A privately held company or close corporation is a business company owned neither by non-governmental organizations nor by a relatively small number of shareholders or company members which does not offer or trade its company stock (shares) to the general public on the stock market exchanges, but rather the company's stock is offered, owned and traded or exchanged privately. More ambiguous terms for a privately held company are unquoted company and unlisted company.

Global Companies


Global multinational enterprises (MNEs) are companies that operate on a global scale, as opposed to MNEs that are regionally focused. There are various definitions of what constitutes a truly ‘global’ company, but one way to interpret this is a company that has at least 20% of its sales in each of at least three different continental markets.

So, a company where 70% of their sales are generated in Asia would not be considered a global MNE even though they might have significant operations in more than one country, but one where 30% of sales are from each of Asia, Africa and Europe would be considered a global MNE.


Vertical Integration 

, vertical integration is an arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with horizontal integration, wherein a company produces several items which are related to one another. Vertical integration has also described management styles that bring large portions of the supply chain not only under a common ownership, but also into one corporation (as in the 1920s when the Ford River Rouge Complex began making much of its own steel rather than buying it from suppliers).

Horizontal Integration / monopolisation

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service. Horizontal integration is orthogonal to vertical integration, where companies integrate multiple stages of production of a small number of production units

Funding

The Licence Fee

In the United Kingdom and the Crown dependencies, any household watching or recording live television transmissions as they are being broadcast (terrestrial, satellite, cable, or internet) is required to hold a television licence. Businesses, hospitals, schools and a range of other organisations are also required to hold television licences to watch and record live TV broadcasts. A television licence is also required to receive on-demand programme services provided by the BBC, on the iPlayer catch-up service.



Subscription

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status. Examples of this can be Netflix, Sky and Amazon Prime.

One-off payment to own product

A one-off payment on a product is used so that you can buy the product for yourself. this can be anything from a TV to a DVD as long as you pay one price and you don't have to pay anymore then it is yours for as long as you want it. this can be done online or in person. 








Pay per View


Pay-per-view (PPV) is a type of pay television service by which a subscriber of a television service provider can purchase events to view via private telecast.







Sponsorship

Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree(property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes.





Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.


Product Placement


Product placement, Placement Promotion or embedded marketing, is according to Business Dictionary, "an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media."




Private Capital

In finance, private equity is a type of equity and one of the asset classes consisting of equity securities and debt in operating companies that are not publicly traded on a stock exchange. A private equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor.




Crowd-funding

Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people. Crowdfunding is a form of crowdsourcing and of alternative finance. In 2015, it was estimated that worldwide over US$34 billion was raised this way.

Development Funds

development funds are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. Co-op Funds is a synonym for Market Development Funds.

(All information was from https://en.wikipedia.org/wiki/Main_Page)

Thursday 15 June 2017

Documentary essay

A documentary is when you use pictures or interviews with people involved in real events to produce a factual report on the chosen subject, it can also be based of official documents. this is usually presented in a film, television program or a radio program. This is mostly made to show aspects about the subject that need to be known. an example of this is " The thin blue line" directed by Errol Morris. This shows a crime that was unfairly blamed on someone who was innocent, it eventually showed who was really involved in the crime.


Expository Documentary

An Expository Documentary contains a disembodied and authoritative voice over which will always directly address the audience on the contents in the accompanying images. The facts and arguments are provided by a voice over which also gives the images meaning in the documentary.

An example of an Expository documentary is America's Most Wanted.

Observational Documentaries

The performative mode of documentary is the direct opposite of the observational where unobtrusive observation of the subject is the director's aim. Performative documentary emphasizes the filmmaker's own involvement with the subject.

An example of this is the documentary KNUCKLE.




Interactive Documentary

A web documentary, interactive documentary, or multimedia documentary is a documentary production that differs from the more traditional forms—video, audio, photographic—by applying a full complement of multimedia tools. ... The user is able to modify its journey through the documentary based on their responses.

An example of this is Bear 71.




Reflexive Documentaries

In a reflexive documentary, the film maker acknowledges their presence in front of the camera and provides a narrative to the documentary.

An example of this is The Road.


performative documentaries

The performative mode of documentary is the direct opposite of the observational where unobtrusive observation of the subject is the director's aim. Performative documentary emphasizes the filmmaker's own involvement with the subject.

An example of this would be Healthy Eating.

Job Roles Booklet