Friday 16 June 2017

Ownership and Funding

Ownership

Public Service Broadcasting (PSB)


Public service broadcasting in the United Kingdom. In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The BBC, whose broadcasting in the UK is funded by a licence fee(see below) and does not sell advertising time, is most notable for being the first public service broadcaster in the UK. Its first director general, Lord Reith introduced many of the concepts that would later define PSB in the UK when he adopted the mission to "inform, educate and entertain".

Commercial Broadcasting

Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship.  It was the United States′ first model of radio (and later television) during the 1920s, in contrast with the public television model in Europe during the 1930s, 1940s and 1950s which prevailed worldwide (except in the United States) until the 1980s.






Corporate and Private Ownership



A privately held company or close corporation is a business company owned neither by non-governmental organizations nor by a relatively small number of shareholders or company members which does not offer or trade its company stock (shares) to the general public on the stock market exchanges, but rather the company's stock is offered, owned and traded or exchanged privately. More ambiguous terms for a privately held company are unquoted company and unlisted company.

Global Companies


Global multinational enterprises (MNEs) are companies that operate on a global scale, as opposed to MNEs that are regionally focused. There are various definitions of what constitutes a truly ‘global’ company, but one way to interpret this is a company that has at least 20% of its sales in each of at least three different continental markets.

So, a company where 70% of their sales are generated in Asia would not be considered a global MNE even though they might have significant operations in more than one country, but one where 30% of sales are from each of Asia, Africa and Europe would be considered a global MNE.


Vertical Integration 

, vertical integration is an arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with horizontal integration, wherein a company produces several items which are related to one another. Vertical integration has also described management styles that bring large portions of the supply chain not only under a common ownership, but also into one corporation (as in the 1920s when the Ford River Rouge Complex began making much of its own steel rather than buying it from suppliers).

Horizontal Integration / monopolisation

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service. Horizontal integration is orthogonal to vertical integration, where companies integrate multiple stages of production of a small number of production units

Funding

The Licence Fee

In the United Kingdom and the Crown dependencies, any household watching or recording live television transmissions as they are being broadcast (terrestrial, satellite, cable, or internet) is required to hold a television licence. Businesses, hospitals, schools and a range of other organisations are also required to hold television licences to watch and record live TV broadcasts. A television licence is also required to receive on-demand programme services provided by the BBC, on the iPlayer catch-up service.



Subscription

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status. Examples of this can be Netflix, Sky and Amazon Prime.

One-off payment to own product

A one-off payment on a product is used so that you can buy the product for yourself. this can be anything from a TV to a DVD as long as you pay one price and you don't have to pay anymore then it is yours for as long as you want it. this can be done online or in person. 








Pay per View


Pay-per-view (PPV) is a type of pay television service by which a subscriber of a television service provider can purchase events to view via private telecast.







Sponsorship

Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsoree(property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes.





Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.


Product Placement


Product placement, Placement Promotion or embedded marketing, is according to Business Dictionary, "an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media."




Private Capital

In finance, private equity is a type of equity and one of the asset classes consisting of equity securities and debt in operating companies that are not publicly traded on a stock exchange. A private equity investment will generally be made by a private equity firm, a venture capital firm or an angel investor.




Crowd-funding

Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people. Crowdfunding is a form of crowdsourcing and of alternative finance. In 2015, it was estimated that worldwide over US$34 billion was raised this way.

Development Funds

development funds are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. Co-op Funds is a synonym for Market Development Funds.

(All information was from https://en.wikipedia.org/wiki/Main_Page)

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